Blog: From the Road



VISIT FLORIDA Trade Show Program Helps Promote “Unexplored Florida”

avatarBy on November 15th, 2016 — 12:17pm

In an effort to showcase Florida’s diverse destinations by bringing attention to the state’s less visited rural areas, VISIT FLORIDA began a travel trade show partnership in 2014 with the Original Florida Tourism Task Force, doing business as Visit Natural North Florida.  As a result, the task force, which represents 14 counties in North Central Florida, was able to show a 16 percent increase in tax revenues for the region between July 2015 and February 2016.
(more…)


Editorial: A River (of Money) Runs Through It

Displaying Homer Hirt.jpg

By:   Homer Hirt

Immediate Past President, RiverWay South, Apalachicola-Choctawhatchee

One of the legends of West Florida relates that Mr. Ed Ball, who ruled the vast holdings of St. Joe Company, was approached by some California businessmen.  They had a need for  land and St. Joe controlled a million acres in West Florida.  After listening  as they related their plan for a tourist destination center, he, in measured tones, said:  “I don’t hold much with carnival rides”.

(more…)


Explore OUR Florida!

My husband and I have been traveling the RiverWay region for two years, documenting its beauty, bounty, culture, and secret places. We’ve traded busy highways for winding country roads where cotton and peanut are king and Shade Tobacco history is traced through abandoned barns. I’ve visited land adorned by log cabins, pecan groves, and cattle. Land where grist mills stand by creeks and cane grinders are used to make syrup. Agriculture is celebrated here. (more…)